Swetha Muthina on LinkedIn: Proud of this brand as it hailed from the same city I come from. We have… (2024)

Meet the man from Karnataka who sold his 1000 CR snacks business. 1. Sadananda Maiya took over his family's restaurant - Mavali Tiffin Rooms (MTR), started by his grandfather - Parampalli Yagnanarayana Maiya, in 1924. MTR was the centre point for lip-smacking Idlis and coffee in the coastal town of Mavalli, Karnataka. As it shifted to Bangalore, a problem came up. 👇2. In 1975, the government introduced the Food Control Act under emergency. Idli came to 10 paise from 25 paise, while a cup of coffee came to 25 paise from Rs 1. MTR ran into losses of Rs 1 lakh in just 19 days. Sadananda had to do something, or his family's 50-year-old legacy would vanish. 3. He decided to move into instant premixes that customers had at their restaurant. He took a bold step and started a new company to write a fresh history. In 1976, MTR Foods was born.🚀4. Sadnanada started by selling Rava idli and Khara Bath mixes from his restaurant premises in Lalbagh Fort Road, Bangalore. With early success, he expanded to sambar and rasam masala powders. By 1982, MTR had four products, but Sadananda realised a problem. 🤔5. 0 Local distribution as he was selling from his restaurant premises only. By 1983, MTR partnered with ten shops in Bangalore and appeared on the shelves of popular shops like Nilgiri's and Vijaya Bakery. By 1984, MTR had twelve products and entered Tamil Nadu and Andhra Pradesh. 🙌6. MTR launched India's first polyester poly-stand pack, allowing it to stand upright and get maximum visibility. By 1990, it had grown to an 80% market share in Bangalore and had beaten Hindustan Unilever and Nestle. But Indian packaged foods were not more than a 100 CR market. Sadananda had to do something more. 🤔7. In 1992, he invested 1 CR and shifted to a new manufacturing facility in Bommasandra, Karnataka. MTR expanded to pickles, vermicelli, papads and ice cream softies. As it grew 40% annually, it raised its funding of 6 CR from Aquarius Capital. 💸8. With the success of its softies, MTR launched 11 ready-to-eat meals in North India with retort pouches that kept the food fresh without any refrigeration. MTR expanded to 500 locations and became a Pan - India brand. It raised 19.2 CR from JP Morgan in 2002. 💰9. With funds, MTR went global and exported to Japan, China and Hong Kong. It also became the first Indian company to get the HACCP certification in 2002 and entered the US and UK markets. By 2006, MTR Foods scaled to 135 CR in revenue with a profit of 17 CR, and the big moment came. 👇10. A 30,000 CR Norwegian-based packaged food group was interested in entering India. Sadananda knew this would make MTR the largest packaged food brand globally and took the offer. 11. On 13th February 2007, Orkla Group bought MTR foods for 353 CR. 📉➡️Today, MTR Foods is a 1000 CR brand and has over 270 products. It is impossible to go on a trip without an MTR packet. That is the legacy that Sadananda Maiya has created. 🙏#startups #india #casestudy

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For exponential growth you must Learn to Leverage your #businessvalue.

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Any limit is possible with power of the mind

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This is how to validate market, do customer development and expand the market.An inspiring story from India.

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Meet the man from Karnataka who has made MTR Foods a "1000 Cr" snacks brand 🇮🇳1. Sadananda Maiya took over his family's restaurant - Mavali Tiffin Rooms (MTR), started by his grandfather - Parampalli Yagnanarayana Maiya, in 1924. MTR was the centre point for lip-smacking Idlis and coffee in the coastal town of Mavalli, Karnataka. As it shifted to Bangalore, a problem came up. 👇2. In 1975, the government introduced the Food Control Act under emergency. Idli came to 10 paise from 25 paise, while a cup of coffee came to 25 paise from Rs 1. MTR ran into losses of Rs 1 lakh in just 19 days. 3. He decided to move into instant premixes that customers had at their restaurant. He took a bold step and started a new company to write a fresh history. In 1976, MTR Foods was born.🚀4. Sadnanada started by selling Rava idli and Khara Bath mixes from his restaurant premises in Lalbagh Fort Road, Bangalore. With early success, he expanded to sambar and rasam masala powders. By 1982, MTR had four products, but Sadananda realised a problem. 🤔5. 0 Local distribution as he was selling from his restaurant premises only. By 1983, MTR partnered with ten shops in Bangalore and appeared on the shelves of popular shops like Nilgiri's and Vijaya Bakery. By 1984, MTR had twelve products and entered Tamil Nadu and Andhra Pradesh. 🙌6. MTR launched India's first polyester poly-stand pack, allowing it to stand upright and get maximum visibility. By 1990, it had grown to an 80% market share in Bangalore and had beaten Hindustan Unilever and Nestle. But Indian packaged foods were not more than a 100 CR market. Sadananda had to do something more. 🤔7. In 1992, he invested 1 CR and shifted to a new manufacturing facility in Bommasandra, Karnataka. MTR expanded to pickles, vermicelli, papads and ice cream softies. 💸8. With the success of its softies, MTR launched 11 ready-to-eat meals in North India with retort pouches that kept the food fresh without any refrigeration. MTR expanded to 500 locations and became a Pan - India brand. It raised 19.2 CR from JP Morgan in 2002. 💰9. With funds, MTR went global and exported to Japan, China and Hong Kong. It also became the first Indian company to get the HACCP certification in 2002 and entered the US and UK markets. By 2006, MTR Foods scaled to 135 CR in revenue with a profit of 17 CR, and the big moment came.👇10. A 30,000 CR Norwegian-based packaged food group was interested in entering India. Sadananda knew this would make MTR the largest packaged food brand globally and took the offer. On 13th February 2007, Orkla Group bought MTR foods for 353 CR. 📉➡️Today, MTR Foods is a 1000 CR brand and has over 270 products. It is impossible to go on a trip without an MTR packet. #casestudy #MTR #realbharat #branding #growth #mindset #madeinindia #brandbluidling #heartwork #snacks 🇮🇳Disclaimer : This case study post 3524 is only for educational purpose only

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Jubilant Foods: CMP: 478 Long term Gr: 14% | Q1_FY_234 Gr: 6% | Result updated 31st July 24About Jubilant FoodWorks Limited:Jubilant FoodWorks Limited is India’s largest foodservice company and is part of the Jubilant Bhartia Group. Incorporated in 1995, the Company holds the exclusive master franchise rights from Domino’s Pizza Inc. to develop and operate the Domino’s Pizza brand in India, Sri Lanka, Bangladesh and Nepal. In India, it has a strong and extensive network of 1,816 Domino’s restaurants across 393 cities. In Sri Lanka and Bangladesh, the Company operates through its 100% owned subsidiary which currently has 48 and 17 restaurants respectively. The Company also has exclusive rights to develop and operate Dunkin’ restaurants in India and Popeyes restaurants in India, Bangladesh, Nepal and Bhutan. The Company currently operates 21 Dunkin’ restaurants across six Indian cities and 13 Popeyes restaurants in two cities. In 2019, Jubilant FoodWorks launched its first owned-restaurant brand ‘Hong’s Kitchen’ in the Chinese cuisine segment which now has 13 restaurants across 3 cities. In 2020, the Company launched Ekdum! another new restaurant brand that serves biryani. Ekdum! has 6 restaurants across 3 cities. The Company has also forayed into the ready-to-tocook segment with its ‘ChefBoss’ range of sauces, gravies and pastes. On 1 January 2021, Jubilant FoodWorks purchased a 10.76% stake in Barbeque Nation Hospitality Limited for ₹92 crore. The company acquired a 35% stake in Mumbai-based food tech startup Thrive for ₹24.75 crore in October 2021. On 19 February 2021, the company announced that it would acquire complete owners………….……… …..……. Full Report of Jublfood Updated only at:TOP QUALITY COMPANIES SECTION (Restaurant INDUSTRY)https://lnkd.in/dTT5fh2ZFairvalue of Jublfood:https://lnkd.in/dFtxmzwEJUBILANT FOOD: THE HUGE FALL, WHAT TO DO? (Hindi)https://lnkd.in/dBVpMU2dDISCLOSURE: FOR EDUCATION PURPOSES, DO NOT TREAT AS A RECOMENDATIONResearch done by CSPradhan (Investment advisor, Profitfromit)Full Report of Jublfood Updated only at:TOP QUALITY COMPANIES SECTION (Restaurant INDUSTRY)https://lnkd.in/dTT5fh2Z

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𝗪𝗵𝘆 𝗮𝗻 𝗜𝗜𝗧𝗶𝗮𝗻 𝗶𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗯𝗶𝗿𝘆𝗮𝗻𝗶?Kaushik Roy and Vishal Jindal founded Biryani By Kilo in 2015 and today they have 100+ outlets across India. BBK uses a different approach than other Biryani chains and outlets.There the food is made on order using freshly sourced ingredients and meat products.All Biryanis are made in Handis and are not touched by hand at any point in time during the entire cooking procedure. Each BBK outlet takes nearly two-three months to become profitable and the company has not shut down any branch since inception. -🌟𝗧𝗵𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 The F&B market in India is worth $70 billion-$80 billion and is expected to grow at a CAGR of 15%-20% over the next few years. Biryani, as a subset category of that, is nearly $4 billion. BBK is not the first restaurant to sell biryani although it is among the first ones to offer both home delivery and dine-in at the pan-India level. Biryani restaurant chains such as Hyderabad-based Paradise Biryani, Hotel Shadab, Bawarchi, Bengaluru-based Meghana Foods, Dindigul Thalappakatti Restaurant, Kerala-based Kayees Hotel, and many other regional brands, have already achieved a cult status in the country. However, none of them has managed to be a national brand.Behrouz Biryani by Mumbai-based Rebel Foods is one of the first biryani chains in the country which has been performing consistently well with a pan-India presence. However, barring Pune and Mumbai, Behrouz, has only cloud kitchens in the country.And this is where BBK is trying to differentiate itself while having a pan-India presence.-🌟𝗕𝘂𝘁 𝘄𝗵𝘆 𝗼𝗻𝗹𝘆 𝗕𝗶𝗿𝘆𝗮𝗻𝗶?Cuz, it’s easier to scale one category such as biryani than multiple cuisines, because focus on single product increases efficiencies of staff and leads to better inventory control.-🌟𝗕𝗕𝗞'𝘀 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝘀𝗼 𝗳𝗮𝗿Even in 2023, we don’t have a big food chain from India — like McDonalds or KFCAnd for chains like these, the food has to be delivery friendly.Biryani is delivery friendly. Yet, India still doesn’t have a leading incumbent player in Biryani. it is also a fact that regional players like Paradise Biryani in Hyderabad are doing crores of business in one city alone.Yet, despite all these advantages with biryani as a category, no restaurant was doing the business with robust systems and processes, thereby eliminating the need for chefs across kitchens. BBK saw this as a perfect opportunity.They were also helped by the fact that ordering-in and aggregators such as Swiggy and Zomato were becoming the go-to options for food delivery.-🌟𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀Revenue: INR 135 Cr in FY22 Loss: INR 42.6 Cr𝗦𝘁𝗼𝗿𝘆 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝗶𝗻 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀 🚀-📌𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 starting an internet-based 𝘀𝗶𝗱𝗲 𝗵𝘂𝘀𝘁𝗹𝗲? Check SideHustleWeekend.comOr 👉 Join my "𝗦𝗶𝗱𝗲 𝗛𝘂𝘀𝘁𝗹𝗲 𝗪𝗲𝗲𝗸𝗲𝗻𝗱" 𝗪𝗔 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: https://lnkd.in/dzCh6YG2-

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Indians are cooking at home less frequently than they did a decade ago, as indicated by government data and research reports. This decline is accompanied by a rise in spending on out-of-home dining and processed foods. The trend is expected to intensify due to the growing popularity of quick commerce and food delivery apps, increasing income levels, and evolving food preferences.According to the latest data from the Ministry of Statistics and Program Implementation (MoSPI) and ICICI Securities, urban elite households at the top of the pyramid allocated nearly half of their food budget to packaged food, restaurant meals, and food delivery in FY23. This is an increase from 41.2% a decade ago.Read full story here: https://lnkd.in/gtStJz3Z#cooking #foodindustry #foodtrends #packagedfood #restaurant #dining #fooddelivery #meals Ashu Agrawal

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We are sure you must have ordered your favorite food from restaurants or street shops that delivery partners might have delivered to you in no time. But have you wondered about asking them to recommend the best street food items or hot spots? In a unique survey, Borzo (erstwhile WeFast), a global intra-city delivery service, asked delivery partners to recommend their favorite 15 street food spots in India.#streetfood #borzo #borzoindia #recommendation #survey

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The Domino’s Pizza sells more than 3 million pizzas every dayDomino’s Pizza Success story in India At the time, Domino's introduced pizza, the market was not as ready and success was not really guaranteed in India. Reason for the success of Domino's pizza in India1) PricingDomino’s Pizza India catered to the needs of Indian consumers for good quality and reliable fast food delivered to their homes. Compared to the other Pizza brands in India, Domino’s charges a premium price which suits the Indian consumer.Apart from good quality food, the company also promises in- 30 minutes of time span delivery for premium pricing.No other brand is doing this in the country, so the company was able to achieve Success. Domino’s also offers premium dine-in services at domino’s outlets across the cities in India. 2) Adopting TechnologyDomino’s found out the formula for a successful business in the country. Hence no other food chain in the country has this use of technology. The company's main motto is to use technology to make it easy for customers to place orders.In India Domino’s even started delivering in trains, which is a bold move for the food chain because with the train you can’t go wrong, being on time and delivering to the right customer is a bit of a challenge when a lot of variables like coaches, seat number, birth numbers are involved but Domino’s is making this work and it's going successful in the country.3) Creating a buzz by the brand promise might be a good idea to get the attention of customersDomino’s has this brand promise that creates a buzz then word of mouth also kicks in making it a more effective strategy. It encouraged Indian consumers to try ordering pizza.Food delivery was not still a mainstream idea in India back then. Since there was a thirty minutes or free guarantee, the company Indians were assured that the food would be delivered quickly and fresh. If food delivery was delayed for any reason, the Indian consumers were more than forgiving since they were getting the food for free to grab the attention of consumers.4) Social Media presence is very importantDomino’s very well learned the importance of social media and is very active on its social media platforms. They took it to the next step and take orders from messages, WhatsApp, Facebook Messenger, and through its app. It is a great way to stay connected with customers and to revenue 5) Be transparent with businessAfter the challenges faced back in 2016 & 2017, Domino’s started being transparent with the customers to gain customer involvement.Domino’s came with a simple strategy that follows a very transparent and shows their whole process while ordering from approval of the delivery, baking process, out for delivery and on-road, they show it all. Even though their physical stores have an open cooking area and everything is visible to customers, they have made sure to stay as transparent as possible.

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