Kansas City Chiefs Logo, symbol, meaning, history, PNG, brand (2024)

Kansas City Chiefs Logo PNG

The Kansas City Chiefs emblem reflects their connection to the region’s history and the culture of the indigenous population, symbolizing the courage and determination to achieve victory. Modern minimalism makes the Kansas City Chiefs logo recognizable while maintaining its ties to the foundations of previous emblems.

Meaning and History

The Kansas City Chiefs are a conservative team. They adhere to old traditions, still using the 1972 emblem. Before that, they had two club signs. The first was a cowboy with a raised gun and a football under his arm. The original character was depicted against the backdrop of the state of Texas because the franchise was called the “Dallas Texans.” After moving, the second logo appeared – a Native American holding an axe and a ball. The backdrop was a map of six U.S. states. This version was used until 1973, when designers developed the current version.

What is Kansas City Chiefs?

They are a professional American football team. They are a member of the NFL and participate in the AFC, representing the Western Division. The franchise originated in 1960 and, for the first few years, was called the Dallas Texans, a name given by founder Lamar Hunt. After moving to Kansas City, it received its current name in 1963. The club joined the NFL in 1970.

1960 – 1962

The logo of that time depicted a shooter with a football, standing over the state of Texas in red color. The shooter is dressed in cowboy boots, a vest, a hat, and a sweater with the red word “Texans.” He holds a football and a gun in his hands. He has a belt with cartridges and a holster for the gun. On his legs is a lone star, and the cowboy is smiling.

The Dallas Texans logo uses four colors – coral-red, black, yellow, and white, which signify charm, strength, and determination. The logo was designed by cartoonist Bob Taylor. But with the franchise’s relocation, its design became irrelevant, as there were other historical traditions in North America.

1963 – 1971

When the franchise moved to Kansas City in 1963, Bob Taylor was tasked with creating a new logo, which remained strikingly similar to its original incarnation. In the new variant, Taylor depicted a running Native American. The cartoonist used elements such as moccasins, pigskin, an ethnic feather circlet, a tomahawk, and so-called belt clothing made from two pieces of leather.

In the updated Kansas City Chiefs logo, the figure is depicted against the backdrop of six U.S. states. The colors remained the same: red, black, white, and yellow. On the belt are the initials of the team’s nickname. The Kansas City Chiefs kept this logo until 1971. It symbolized speed, strength, agility, the desire to win, and the resolute striving of football players for new heights.

1972 – today

The current Kansas City Chiefs logo is almost fifty years old. It was conceived by Lamar Hunt himself while traveling from Dallas to Kansas City. The team’s founder constantly thought about its visual appearance, even on the plane. It was there that he came up with an excellent idea. The businessman sketched it directly on a napkin and then simply refined it, experimenting with circles and ovals. The KC Chiefs logo is done in a minimalist style: there are no figures or small details. It features an arrowhead with interwoven letters “KC” inside. The white arrowhead has a thick black frame.

As Lamar Hunt confessed, the design was not created from scratch. He was inspired by the emblem of the San Francisco football club: the monogram “SF” inside an oval. Taking it as a basis, the owner of Kansas City Chief came up with his version with different letters and a new frame shape.

Font and Colors

The modern symbol of the football club is simple in style and content. There are no elements used before 1972: neither cowboys nor Native Americans nor schematic maps. The main focus is on the red monogram “KC,” located inside a geometric figure in the shape of an arrowhead. This is a reference to the culture of the indigenous people of America. The letters are outlined with uneven black contours, which give them a three-dimensional look. The white arrow also has a dark wavy border.

When developing the logo, Lamar Hunt adhered to minimalism, but not entirely – he opted for a complex font with large rectangular serifs. The letters are slightly stretched horizontally.

The color solution, on the contrary, is very simple. The author of the logo decided not to experiment. He used only those shades that are part of the official palette of the Kansas City Chiefs: coral-red for the monogram, white for the arrowhead, and black for the wide contours.

Kansas City Chiefs color codes

FAQ

What does the Kansas City Chiefs logo mean?

Although the Kansas City Chiefs team logos are very diverse, they are done in a single style – caricature. First, the central character was a Texas cowboy in a wide-brimmed hat and with a revolver in hand. Then, there was a half-naked Native American with an axe and in a loincloth. Now, a simplified emblem is used: with an arrowhead and the abbreviation KC. It is done with a wavy line.

What font is used in the Kansas City Chiefs logo?

The letters in the central arrow of the Kansas City Chiefs emblem are done in a classic serif font. The glyphs are large, massive, and wide. Thanks to the black shading strip, the symbols seem voluminous.